Scotland needs to increase its IQ – its innovation quotient – by recognising the historic opportunity that digital media and technologies offer.
Companies should be encouraged and supported to innovate in their areas of competence to find new markets and opportunities.
Digital media is more than consumer concepts like Games and Mobile Apps there are untapped opportunities in business-to-business services. Is a company in the right market? Support to increase business-to-business media is another area for development.
More support for collaboration between digital media businesses, with technology providers, content producers and academia to encourage new kinds of innovation in services, content and technologies.
Digital media is challenging traditional business models we need to encourage and support innovation in business models and communicate this within the public sector and investment community.