• Innovation
• Interactive Distribution Platforms
• Internationalisation
• Investment
• Infrastructure
• Education Sector
• Public Sector
• To Boldly Go
• Measuring Success
• Interactive Scotland

Action Packed

Innovation

• Scotland needs to increase its IQ – its innovation quotient – by recognising the historic opportunity that digital media and technologies offer.

• Companies should be encouraged and supported to innovate in their areas of competence to find new markets and opportunities.

• Digital media is more than consumer concepts like Games and Mobile Apps there are untapped opportunities in business-to-business services. Is a company in the right market? Support to increase business-to-business media is another area for development.

• More support for collaboration between digital media businesses, with technology providers, content producers and academia to encourage new kinds of innovation in services, content and technologies.

• Digital media is challenging traditional business models we need to encourage and support innovation in business models and communicate this within the public sector and investment community.