Reputation is critical to success in digital media. Peer recognition for creativity as well as international reputation for innovative business solutions are both valid and important goals.
Reputation in digital media is not purely about scale and turnover. It can be via smaller companies working to the highest standards of excellence and delivery, reflected in everything from awards, to new and renewed contracts. Sometimes Scotland can be too shy and can be hyper-critical about its own achievements, it’s a luxury we cannot afford going forward, and there are too many good stories to only tell them to ourselves. Growing our reputation for quality and business success is not just about a warm-glow it will lead to increased private investment in the sector and growth in inward investment. They are both equally important and will be key measures of success.