Action Packed

Moving companies up the value chain

The successful growth of Scotland’s digital media industry will depend on our ability to move up the value chain.  This means:

 

  • securing appropriate investment for growth;

 

  • increasing the development, ownership and exploitation of commercially valuable IP;

 

  • developing a global reputation for innovation and business excellence, as well as creativity;

 

  • capturing premium markets demographics and subscribers;

 

  • engaging successfully in global markets; and

 

  • growing and anchoring new interactive media platforms in Scotland.

 

Companies will move up the value chain by investing in innovation and engaging in new markets. Therefore, we will expect an increase in exports as well as more new products and services, and growing investment in innovation across the sector. This will translate into increased value creation within companies and higher rates of productivity, leading to increased revenues and profits.